Today he is the talk of Tokyo, Wall Street and the City. Fund managers, CEOs and analysts are poring over his report, How Teenagers Consume Media, which he wrote last week while on work experience at Morgan Stanley.
In it he laid out the world according to the teenager: a confusing place where the PC is a radio, the games console is a telephone, the mobile telephone is a stereo and text-message machine, the DVDs are pirate copies and no one uses Twitter.
Sitting at home in Greenwich yesterday, he explained that he was only relaying the daily conversations of the 200 teenagers in his year and thousands of others across the country, translated into language that bankers would understand.
Music They are very reluctant to pay for it (most having never bought a CD) Teenagers from higher income families use iPods and those from lower income families use mobile phones
Cinema Teenagers visit the cinema more often when they are in the lower end of teendom but as they approach 15 they go to the cinema a lot less. This is because of the pricing; at 15 they have to pay the adult price. Also it is possible to buy a pirated DVD of the film at the time of release, and these cost much less than a cinema ticket